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A powerful brand increases the probability of your company’s success—a strong brand builds awareness, evangelizes your company’s story, attracts customers and, ultimately, increases return on investment. Brand equity gives you an edge over your competitors.

A powerful brand increases the probability of your company’s success—a strong brand builds awareness, evangelizes your company’s story, attracts customers and, ultimately, increases return on investment. Brand equity gives you an edge over your competitors.

But what exactly does branding mean? Simply put, your brand is your promise to your customer and tells them what they can expect from you. Branding can make a big difference when a buyer is choosing between competing products.

A brand, however, is much more than a name or a logo. A brand is the sum of all the creative touch points of your company—touch points are the visual, auditory, physical, and even psychological aspects of how customers experience your product or service.

Many factors influence the design of a brand— individual items such as logo, brochure, website, white papers and email templates must serve specific functions yet tie into the branding cohesively and consistently in terms of color palette, corporate persona, imagery, tone-of-voice and typography.

A successful brand identity also needs to be flexible and able to move through different applications over periods of time, while sustaining its voice and vigor. With just a little expert help, branding can be made easy.
Click here to read more: http://alphabetworks.blogspot.com/2015/08/starting-right-with-goodbrand-design.html.