SEO isn’t rocket science. Some gurus would have you believe it takes years of dedicated study to understand it, but that’s not true. Sure, mastering the subtle nuances takes time, but the truth is that you can learn the fundamentals in hours. Lots of small business owners make the mistake of seeing search engine optimization only as a source of free traffic. And, yes, free traffic is the end result, but that’s not how SEO works. The real purpose of SEO is to help people who are looking for you find you. To do that, you have to ensure Google (and other search engines) feel that your website is an appropriate destination for people searching for information and products that are relevant to your business. Some ways to accomplish this include: • Creating interesting content • Getting others to acknowledge you as an authority • Providing a good website experience • Becoming popular on social media. Do these and more and you’ll rank higher on search engine listings.